About amy

Meet Amy

A devoted mother of three, Amy Lundy spent 15 years in corporate marketing and events before becoming an entrepreneur. Driven by a desire to spend more time with her family, she created small fry society, the company which puts on MOABS events across the country every year. What first started out as a unique “mommy and me” concept to connect top-notch local brands with new parents, quickly grew into large-scale regional events to serve a much larger expectant and new parent population around the country.


When Amy developed the MOABS concept in 2012, she focused on four key values: inclusivity, education, celebration, and relationship-building. While the company has grown significantly, her values have never changed. Events remain focused on the needs of expectant and new parents, and as current events, health trends and baby gear changes, MOABS has evolved too.


Attendees have the power to choose how they want to experience the event, and brands have the opportunity to highlight their product or service in truly creative ways. Amy's goal is for attendees to walk away with new insights, resources, friends and ultimately a renewed sense of confidence. There are no limits to what you can get out of MOABS, as an extension of your support system before, during and long after the events.

The MOABS Experience

Amy and the MOABS team empower new parents and parents-to-be by providing an open environment in which they can experience the latest and most relevant products and services available, connect with other local parents and resources, gain parenting insights, and become familiar with hand-picked local and national brands.


Whether you need judgment-free advice, a test run of a top product, or simply a fun night out with other parents in the area, MOABS delivers it all in one place. If you'd like to be a part of something truly different, valuable and fun for your brand, click here.